Hi, I'm Esteban. I design products where people, technology and business meet.

The Problem

38% of people feel overloaded by the constant flow of information. In shared homes, security apps add to it by alerting every resident.

The Process

• Stakeholder and information architecture mapping
• Wireframes and interactive prototype in Figma
• Nudge theory, IBM design principles and human-data interaction
• Heuristic evaluation and think-aloud testing across four iterations

The Solution

Alerts reach only the residents who are available, based on their calendars, with a complete shared history. Decisions affecting the household require collective approval.

The Brief

Model a car from scratch using surface modelling, then improve the design through simulation.

The Process

• Land Rover Defender surface-modelled in SolidWorks
• Rendered in KeyShot
• CFD wind-tunnel simulation in ANSYS
• Front splitter added and both versions compared

The Solution

A complete surface model and a simulation-validated revision: the splitter shifts high pressure away from the underbody, increasing downforce and grip.

The Problem

53% of London Underground passengers would rather skip the journey altogether, an opening for Meta to reposition itself in shared city life.

The Process

• Brand and user-base analysis to define a requirement specification
• Morphological analysis leading to three concepts, from a ring display to AR glasses
• Pugh matrix to select the final direction

The Solution

Meta AI delivers disruption alerts, translation, seat finding and route optimisation, with cards secured behind an in-screen fingerprint scanner. Closed, it handles payments and haptic guidance; opened, a retractable screen shows directions.

The Problem

In a survey of 47 Sunseeker maintenance workers, 60% cited body pain as their main issue with the tool and 85% reported wrist pain.

The Process

• Factory visit, worker interviews, anthropometric and ergonomic data
• Trigger force and extrusion pressure measured and calculated
• Four glove-tested handle prototypes
• SolidWorks modelling with 3D-printed and lathe-turned parts

The Solution

An air pump replaces the trigger, shifting effort from the fingers and wrist to the arm. An angled grip and a body 12% shorter than the standard tool improve manoeuvrability.

The Brief

TOMY asked for a screen-free toy for ages five and over, built around a mechanical feature. Research revealed a gap in flying collectibles, where the closest competitor cost £40 and needed charging.

The Process

• Three concepts developed; flying vegetables selected
• Inspired by the way seeds spin as they fall
• Foam and acetate models, then CAD and iterative 3D printing

The Solution

A line of five characters, each with distinct wings and flight path, gliding to the ground without batteries. A full brand identity, including packaging and renders, was created alongside it.

The Problem

Peru has an estimated 15 deaf-blind people per 100,000 inhabitants. In rural areas app-based solutions are not viable, as 14.7 million mobile lines operate without internet access.

The Process

• Developed with UTEC; coverage data led to SMS as the channel
• Circuit board in EAGLE, enclosure in Inventor and Fusion 360
• Three prototypes, evolving from a box to a wearable

The Solution

A wristband that sends standard text messages entered in Morse code, with haptic confirmation for each action. Shape-coded buttons and high-contrast colours support tactile and low-vision use.